Cortivision Sp. z o.o. is implementing the project "Promotion of the Spectrum Brand" with financial support from the European Union.
Project Description and Activities
The project involves Cortivision’s participation as an exhibitor at international trade fairs and in an outbound trade mission aimed at promoting the innovative Spectrum product brand in international markets, using the Polish Economy Brand as a consistent branding and communication tool for promoting high-value Polish technologies.
The project includes promotional activities focused on presenting the Spectrum brand as a professional research tool designed to lower barriers to entry into neuroimaging technology and increase the accessibility of advanced methods for studying brain activity. The following trade fairs are included in the project:
- PuG 2026;
- OHBM 2026;
- FENS 2026;
- fNIRS 2026;
- Neuroscience 2026;
- Neuroscience 2027;
- SPIE Photonics West 2028;
as well as an outbound trade mission to Japan during the Neuro 2026 conference.
Target Groups
The project aims to reach new target audiences and new application areas within the scientific research and applied research sectors. The promotional activities also highlight the advantages of Polish technology, strengthening recognition of the Spectrum brand as an example of an innovative product developed in Poland and successfully competing in international markets.
Project Objective
The objective of the project is to strengthen Cortivision’s export potential by increasing international recognition of the Spectrum brand, establishing long-term commercial and distribution relationships, and expanding international sales by 31 March 2028.
Key Results
The expected results of the project include, among others, establishing cooperation with a distributor in Japan, launching distribution channels in the DACH region, increasing export revenues, and strengthening the image of the Polish Economy Brand as a source of innovative, advanced technologies in the fields of neuroscience and photonics.
Funding and Support
The “Promotion of the Spectrum Brand” project is co-financed by the European Union under The European Funds for Smart Economy , Action 02.25 – Promotion of Innovative SME Brands.
Total project value: PLN 327,521.21
European Union contribution: PLN 225,198.04
Grant Agreement No.: FENG.02.25-IP.02-0330/25
